Trademarked Toyslego

(Discover Knowledge)

Written by Kerry Cordy and Hannah Stafford

This badge is designed for learning about a specific trademarked toy of your choosing.  The possibilities are boundless. All requirements are customizable to your toy. If someone has written requirements specific to your toy, they are linked at the bottom of this page. You may earn badges from the general requirements listed below or by using the specific requirements available through the links.  Either option is acceptable.



Preschool: Do three requirements including the two starred *

_____ 1.* What is a trademark? Explain to someone in simple terms what the word means and what it means when a toy is trademarked.

_____ 2. * Explain why this toy is special to you. Be able to recognize other versions of your toy from the same toy line. For example, if you own a pet from The Littlest Pet Shop, be able to recognize other pets from the same toy line.


Level 1: Do four requirements including the two starred *

_____ 1.* Do Preschool requirements 1 and 2.

_____ 2.* What area of discovery does your toy fit under and why? (e.g. Legos – Discover science and technology; Etch A Sketch – Discover art, etc.). Learn the name of the company that created your toy. Show how playing with your toy helps you learn important life skills (e.g. littlest pet shop – pet care; cabbage patch kids – child care; Legos – creativity and science/technology; Bionicles – engineering).


Level 2: Do five requirements including the two starred *

_____ 1.* Do Level 1 requirements 1 and 2.

_____ 2.* When was your toy first invented? Make a timeline of its history including the development of the toy’s beginning, who created it and why, and how it has changed over the years. If your toy is a recent invention, research what caused the company to create this line of toys, and where they might have gotten inspiration for their particular models. Create a timeline of the toy’s possible “ancestry” (toys that may have inspired its creation) and how it influenced the making of your toy.


Level 3: Do six requirements including the two starred *

_____ 1.* Do Level 2 requirements 1 and 2.

_____ 2.* What factors have contributed to the popularity of your toy? (E.g. Cabbage patch kids was the first doll to come with adoption papers and have the idea of a personable child, not just a doll). Learn about the company’s process in marketing/publicity of new toys. What comes with your toy when you purchase it? How has the popularity of your toy changed the toy industry?


Level 4: Do seven requirements including the two starred *

_____ 1.* Do Level 3 requirements 1 and 2.

_____ 2.* Research jobs available with the company that manufactures your chosen toy. What opportunities are available for things like scholarships, awards and competitions? Does your toy have a use in movie production, literature, pop culture, or sports?


Level 5: Do nine requirements including the two starred *

_____ 1.* Do Level 4 requirements 1 and 2.

_____ 2.* Teach someone how to do a skill from this badge or teach some knowledge about this badge to someone. You can teach kids, your spouse, seniors, anyone, just as long as you are sharing your new found knowledge. If for some reason you cannot teach what you have learned to someone else, you may choose an additional 2 optional requirements instead.



Optional Requirements

_____ 3. Design your own version of your trademarked toy (e.g. design your own cabbage patch kid, Lego set, Barbie, Bionicle, etc.). Draw a picture of your designs and explain to someone what makes your version special.

_____ 4. What other licensed apparel and accessories is on the market from your toy? (E.g. movies, t-shirts, backpacks, etc.) Make a list of at least ten items.

_____ 5. Research the company that manufactures your toy. Who founded it? What other toys does this company make? Does this company pay for a license to use the name of a preexisting trademark (such as Lucasfilms)?

_____ 6. Does your toy have a fan club? Research fan clubs and enthusiast events relating to your toy. (E.g. Breyerfest, Lego Club, Lego Americana Roadshow, Official Cabbage Patch Kids Collector’s Club, etc.) How does one become a member of such a club?  What are the benefits?

_____ 7. Does your toy have its own storefront? Where are the stores located? Are there any located in other countries? If there is one in your area, be sure to visit it! Create a simple map showing where at least three storefronts are located in the US (if applicable).

_____ 8. Participate in a service project related to your toy. You could hold a toy drive for local homeless shelter, or donate toys to a daycare.

_____ 9. What characters/kinds of sets are available? For example, the Bionicles are made up of six characters fighting against evil. Who are these characters and what are the differences in their names, make up, abilities, etc.? Or, for example, what kinds of Lego sets can you purchase, such as Indiana Jones Legos, Lord of the Rings Legos, and City Legos? Or, perhaps your toy started with original characters, such as Barbie and Ken, and then broadened into many different dolls. Learn about the original characters/sets of your toy, and how they developed into many different varieties.

_____ 10. What materials is your toy made of? How does the material affect the way you play with them? (E.g. Barbie’s clothes are easily adjustable, and Legos are easily built into massive structures.) Learn about the manufacturing process of the toys (otherwise known as “life cycle analysis) and how the materials become the toys. With parental permission, watch a YouTube video showing this process for your toy, if it is available.*

_____ 11. Learn about the process of trademarking and how it works when trademarking a toy. What is the difference between trademarking a toy and patenting it? What is the difference in the two processes? What are the requirements of trademarking, and what are the requirements of patenting?

_____ 12. Give a trademarked toy (one of your choice) to someone as a gift.

_____ 13. Create your own accessories for your trademarked toy. For example, you could sew your Barbie homemade clothes, or you could create a secret fort for your Bionicles. Make at least two accessories and use them in gameplay with your friends!

_____ 14. Many toys have been customized for both boys and girls. Learn about the sister version of your trademarked toy, if applicable. For example, Lego has created sets particularly for girls and Cabbage Patch made a line of dolls for boys. What started the production of the sister version, and how popular have they become.

_____ 15. Is there anything about your toy that can be personalized when you purchase it? For example, Cabbage Patch Kids are formally adopted, and My Twin Dolls can be made to look like you. Research options of personalization for your toy, if applicable.

_____ 16. Is your trademarked toy collectible? If so, why? Is it highly valuable/expensive, limited in quantity, or discontinued? Research these possibilities and how they have changed over the years of your toy’s history.


The following toys have specific requirements written just for them and submitted by our members. You may use the requirements above, the specialized requirements in the link provided or a combination of the two to earn your badge.

barbieCare Bearsmy little pony strawberry shortcakeamerican girl dolllegobreyer horses

cabbage patch kids













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Development of Lego’s Bionicle toys:

Origin of many popular trademarked toys:

Legal info on trademarks and patents:

The Cabbage Patch Kid Craze:

Video of how Plastic dolls are made:

Video of how Legos are made: